Why aren’t my Facebook ads performing well

One of the most asked questions we get from eCommerce entrepreneurs is, Why aren’t my Facebook ads performing well and what can I do about it?

There are a number of reasons why your Facebook ads suck, from poor visuals to unoptimized targeting, but they all lead to the same outcome: negative ROAs. Why? Because bad-performing Facebook ads mean wasted budget, untargeted traffic and above all, lack of sales.

Therefore, not fixing, optimizing or pausing these low-performing ads can cost you a lot of time and effort.

Here are some of the top reasons why your ads may be duds:

  • Ad elements don’t evoke emotion, grab attention or instill trust in your brand
  • Facebook ad objectives aren’t right
  • Ad placements aren’t correct or you’re using the wrong ad types for eCommerce
  • Not reaching the right people at the right time
  • You’re scaling your ads incorrectly

So how do you identify those bad apples?

You need to look at your account as a whole, seeing which campaigns and ad sets are costing you money and/or bringing the wrong potential shoppers. To do a proper Facebook marketing audit you should check all of your active campaigns, objectives, conversions and ad set data, and then optimize these ads to improve performance at ad set, campaign and account levels.

Now, you could do this manually by following this comprehensive step-by-step guide to improving Facebook marketing results, or you could use a tool that will check your whole Facebook advertising account for money-drainers, point out your low ad performers and tell you what you should do to fix them – in a matter of minutes!

Introducing the free Facebook auditing tool, Growth Hero, that will give you everything you need to improve your Facebook ad campaigns so you won’t ever have to ask why your Facebook ads suck again. Continue reading

More from author

Extremely Effective Email Marketing Strategies For You

Email marketing can be extremely effective for advertising products, whether through sale announcements or updates highlighting new...

What Is Hyperconnectivity And Its Impact On Society

What Is Hyperconnectivity And Its Impact On Society: Within living memory, telephone service has cut its link...

Brands Turn To Google And TikTok Boycotts Facebook

Brands Turn To Google And TikTok Boycotts Facebook: Its Facebook and Instagram platforms are likely to collect...

Lean Marketing For Small Businesses

Lean Marketing For Small Businesses - For small businesses, resources can be tight. Especially right now. Limited...

Related posts


Latest posts

Entrepreneurs Failure Stories Are Arguably Just As Important As Their Success Stories

Highlighting the benefits of super successful startups that became a unicorn is common in media. Stories of startups becoming unicorns or entrepreneurs making a fortune...

Shift Away From Cash And Credit Cards To Digital Wallets

By 2025 digital wallet use will account for just over half (52.5%) of ecommerce transaction value worldwide, versus 48.6% in 2021, according to the...

How To Start A Drop Shipping Business In Canada?

You should take several steps to launch an e-commerce venture. First, you should find a niche. Next, you should choose a province to headquarter your...

Want to stay up to date with the latest news?

We would love to hear from you! Please fill in your details and we will stay in touch. It's that simple!