Social Media Marketing is the hottest new marketing concept and every business owner wants to know how social media can generate value for their business. This whitepaper provides you an outline for developing and managing a successful Social Media Marketing program. We examine what Social Media Marketing is and how to use social media in your marketing strategy.
People are social by nature and collect or share information that is important to them. Social Media Marketing is about understanding how technology is making it easier for people to connect socially with their social networks and how your business can profit from that understanding.
More and more of your customers, whether for personal use, business-to-consumer or business-to-business reasons use social media in every aspect of their daily life.
What is Social Media Marketing?
Social Media is about networking and connecting by engaging in conversations through technology. Although based on technology, it is real and honest conversation that people share and discuss. People share thoughts, activities and engage in conversations of interest to them.
They do this by connecting with people of similar interests or backgrounds such as; hobbies or professional interests, high school classmates, family and friends, etc. When using social media and a person finds someone else’s content self-serving, too sales oriented or simply boring, their natural reaction is to disconnect or block that person from the conversation.
How Technology Impacts Businesses’ Social Media Marketing?
Over the past 40 years, we have experienced a radical shift in how business is conducted and how people interact. The introduction of personal computers, the Internet, and e-commerce have had a tremendous impact on how businesses operate and market.
The introduction of social media technology is accelerating and we can expect it to have a similar impact on businesses now and into the future.
As new technologies became available, businesses that learn to use new technologies gain great benefits. Some of the best-known examples include technology-driven companies such as Microsoft, eBay, Amazon and Google.
Less well-known examples include a Seattle Coffee company that experimented with Twitter and learned how to create greater profitability during the normal daily business lulls, or a small, family operated insurance agency that actively integrated social media into their business model and rejuvenated the business with more clients and prospects.
These examples of early adopters demonstrate implementing a powerful tool before your competition wins you market share and creates wealth for your business.
Finally, the explosive growth of the smartphone market and mobile computing is affecting your strategy, as social media connectivity is becoming easier and is helping social media grow even faster!