Market Research Dropshipping Do’s

Market research

Dropshipping works better as a means to an end, not the end itself. Use dropshipping to mitigate the risk in trying out new products and used for market research. Rather than raising your inventory costs by packing your warehouse with an unpredictable product, test it out with a trial period using dropshipping.

More than just discovering if it sells or not, you’ll also have a better estimate of how much it sells for, giving you a more accurate number of what quantity to buy for your initial stock.

This is doubly important for trying out new product types, which always carry inherent risk. For example, maybe you’ve been quite successful at selling dog products. Would that translate well for cat products too? That could be hit-or-miss, but you can always test the water by dropshipping a few products and see how it goes.

Protection from overselling

Experienced ecommerce brands know that market fluctuations aren’t always predictable. Rather than raising inventory costs by overstocking to meet unlikely maximums, having a dropshipping supplier as a backup saves you money without losing those sales. This is especially useful for seasonal overflow.

It’s a great safeguard against the uncertainties all retailers face. Having dropshipping options in place also makes great insurance against extreme circumstances. If something like a natural disaster happens to your warehouse, you can still fulfill pre-made orders by dropshipping the products from elsewhere. The same holds true for side-stepping surprise shipping delays.

Strategic shipping systems

One unfortunate consequence of expanding your business is shipping complications. The farther out you get from your warehouse or fulfillment centers, the more shipping fees you’ll incur. Dropshipping can be the perfect solution for some problematic locations that fall outside your profitable regions.

Maybe shipping that far costs too much, or maybe storage prices are too high to justify setting up a new shipping center. Maybe it’s an issue of taxes or extra fees, like when shipping out of the state or country. Relying on dropshipping for these select areas could be the determining factor in keeping you out of the red.

Moreover, just as dropshipping can be useful in market research, you can also use it to test new locales. Why not use dropshipping for a trial period in a new location to see if it’s worth opening a new facility there?

High-maintenance products

Some products cost more to stock and ship than others. In certain circumstances, it may be more profitable for you to dropship them versus storing them yourself. What do we mean by high-maintenance products? Any products that necessitate extra fees for storing or shipping, such as:

  • Large products — Some products take up so much space, their sales don’t make up the costs of the excessive storage room.
  • Heavy products — If a product’s weight makes it cost too much to ship, try dropshipping from a manufacturer or wholesaler.
  • Fragile products — Fragile products require special care when shipping. In these cases, the supplier or manufacturer might be better equipped to meet these requirements than you.
  • Valuables — High-value items like fine jewelry, antiques, etc., require additional security that not all warehouses can offer. Rather than risking theft, you could leave the storage to someone who can adequately protect them.
  • Special conditions — Maybe you want to sell items that need to be kept frozen, or materials sensitive to light. If your inventory needs special conditions, you may be better offering dropshipping than storing it yourself.

Unless your entire company specializes in these types of products, it doesn’t make sense to pay additional storage and shipping fees for a small subsection of your business. But you can still keep your customers happy by offering these products through dropshipping.

More from author

How To Start A Drop Shipping Business In Canada?

You should take several steps to launch an e-commerce venture. First, you should find a niche. Next, you...

Private Label Hair Extensions Offers Dropshipping For Entrepreneurs

Private Label, an Atlanta-based distributor of hair extensions, recently launched its 5th showroom location in Lithonia, Georgia. The...

How To Avoid Dropshipping Scams Online

How To Avoid Dropshipping Scams Online: Michigan Attorney General Dana Nessel is warning consumers about drop-shipping scams. Drop-shipping...

Dropshipping Entrepreneur Marcello Cantu

Dropshipping Entrepreneur Marcello Cantu: Before Marcello got involved in the world of eCommerce and began his venture...

Related posts

Advertismentspot_imgspot_img

Latest posts

Entrepreneurs Failure Stories Are Arguably Just As Important As Their Success Stories

Highlighting the benefits of super successful startups that became a unicorn is common in media. Stories of startups becoming unicorns or entrepreneurs making a fortune...

Shift Away From Cash And Credit Cards To Digital Wallets

By 2025 digital wallet use will account for just over half (52.5%) of ecommerce transaction value worldwide, versus 48.6% in 2021, according to the...

How To Start A Drop Shipping Business In Canada?

You should take several steps to launch an e-commerce venture. First, you should find a niche. Next, you should choose a province to headquarter your...

Want to stay up to date with the latest news?

We would love to hear from you! Please fill in your details and we will stay in touch. It's that simple!