Jack of All Trades Entrepreneur Mistakes – You might wonder, what could be the common mistakes that happen in an e-commerce business? Knowing them would definitely help you to bypass or rectify them and move on. Isn’t it?
You spend too much time on trivial matters
Although every bit of content including a clear-cut logo is essential to establish your identity, it would be time-consuming to spend hours designing your logo (looking for perfection) or any other trivial things.
Instead, if you could focus on perfectly arranging the main content of the website, such as product descriptions for example, with clarity, it would do a world of good for your e-commerce website.
As observed, time allocation is very important while designing and creating an e-commerce website.
According to experts, the ideal way to allocate time will be around 8 to 10% for the technical side (site building, finding its name, and configuring WordPress) and about 82 to 90% for the business aspects (Concept & purpose, branding, writing the apt content as well as metadata and SEO features) of the online portal.
You want to do the website design all alone
It might be commendable to deal with all aspects of website design along with the launching of the e-commerce portal alone, by taking your own sweet time.
It should be noted that the aspects you are dealing with include concept, analytics, strategy, SEO campaigns, website administration, community management, social media, maintenance, and e-mail marketing to name a few.
It is not wise and practical to work on all of these aspects alone. This could be time-consuming and tedious as well as prone to errors. Don’t you think?
You might be willing to try doing this alone thinking, “Oh, it’s my site. I have a lot of time to work with”; but, this is a huge risk because it can hamper the chances of your site’s survival.
So, it is always better to delegate various works to experts in those fields according to your financial situation. The experts will know what to do in crunch situations and how to set-up the best e-commerce website the way you want.
No Proper market research
If you dive into a competitive market without looking, you are bound to get drowned or burned. A common mistake noticed is that most online retailers (you) just design and create an e-commerce business without proper market research. That should stop ASAP, for you to improve.
It is essential to research your competition before you go on designing the products you want to sell. There should be a unique connection to the stuff you sell online, which can relate to customers. Ideally, the customers should come knocking at your door with minimum marketing.
A connection among the concept of your products will attract people and they might refer other potential customers to your site; an ideal scenario. Isn’t it?