If you have creative social media skills and good education credentials, how do you get a job? Here are our best tips and strategies for landing your dream job:
Establish an online presence
Focus on 2 or 3 social media accounts of your own, or manage accounts for organizations, such as nonprofits, to prove you can effectively engage users and attract a following. Make sure your online presence is polished and professional.
Build relationships and network
Join professional organizations such as the Social Media Association and the International Association of Business Communicators to build your professional network and learn about new job opportunities.
Tap your school’s career center
If you’re still in college or a recent graduate, your school’s career center has connections with employers and resources to help you find a job.
Register with a staffing agency
Find staffing agencies that specialize in creative and marketing jobs — they can help you get interviews and land a job.
Check online job search engines
Post your resume on sites such as LinkedIn and sign up for job alerts.
Apply at companies you’d like to work for
Most companies, small and large, hire social media teams to manage their accounts. Search on their career page using the keywords “social media.” Many businesses require you to create an account, so post your resume there and make sure it’s up to date.
Read social media marketing books, watch YouTube tutorials and follow social media influencers to know current trends. Also, certifications can boost your credibility. For example, Google offers certifications in Google AdWords, a pay-per-click advertising platform. You can get this certification for free after passing a short online exam.
Start your own business
You can create a website using sites such as Wix for about $10 per month, and advertise on Facebook for free. Have customers post online reviews on your site to add to your credibility.