Big Brands Are Leaving Amazon For Shopify – When Amazon’s executives heard the news, they couldn’t believe it.
Last November, the world’s largest sporting goods company, Nike, announced it was leaving Amazon. It would yank all its products from Amazon.com and sell them exclusively on its online store.
Nike is the biggest retailer to break up with Amazon, but it’s not the first. From mom-and-pop stores to retail giants, more than one million businesses are ditching Amazon and selling online independently.
As I’ll explain in a moment, this is the beginning of the biggest disruption in retail since Amazon’s inception. And there’s one little-known stock driving it “behind the scenes.”
The good news is this megatrend is still in the very early stages. It’s off the radar of many investors, which gives us a chance to cash in big time. But first, let me clue you in on what’s going on here.
For a Long Time, Retailers Depended on Amazon to Sell Online
As we all know, Amazon is king of online shopping. It runs the world’s biggest online store, which makes up more than half of online sales in the US.
What you may not know is that most of the stuff listed on Amazon.com are not products of Amazon. They come from other retailers known as “third-party sellers.” For a fee, Amazon has granted them permission to put their stuff on its “shelves.”
In 2007, only 26% of products sold on Amazon were from third-party sellers. Today, more than 53% of all Amazon products are from third-party sellers, according to Statista.
For a long time, Amazon has served as the online “storefront” for most retailers. But that’s quietly changing.
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One Retailer After Another Is Leaving Amazon
Nike is only the tip of the iceberg. There’s a growing pack of retailers breaking ties with Amazon and launching their own online stores.
Take Birkenstock, one of the world’s most iconic footwear brands. In 2017, the company left Amazon altogether. It also issued a strict order to several thousand of its retail partners to pull all Birkenstock products from Amazon.
You also may be familiar with these brands:
- Vans – one of America’s most iconic urban footwear and apparel companies
- Ralph Lauren – another iconic American fashion lifestyle brand
- Rolex… the biggest high-end watch company
- Louis Vuitton, a French luxury fashion brand
- Patagonia and North Face – some of the biggest outdoor clothing, footwear, and equipment brands
While you could find their products on Amazon listed by resellers—most of which are generic and dated models or knock-offs—none of these brands sell directly on Amazon.
These are just a few of many retail giants that ditched Amazon. There are a million more small retailers bypassing Amazon and selling stuff online independently using shopify. Continue reading
