In 2017, the global market for artificial intelligence (AI) driven social media marketing was valued at $465.2mn. According to a Markets and Markets report, that figure is predicted to grow to exceed $2.1bn by 2023.
The ability for intelligent machines and applications to add value to the way companies engage with their customers, partners and employees is incontestable. Use cases range from chatbots that improve customer service to platforms that can identify and generate optimal cross-platform content.
The jury remains out on the best practice applications for most of these technologies. According to a Forbes report, while most companies selling and buying AI-driven social media solutions seem intent on replacing their human workers, the tipping point where a content curator will be made obsolete may be some years away.
“Facebook represents this contradiction. While publicly touting the company’s AI-driven future and investing heavily in building a world-class AI research staff, the company is also rapidly hiring human content moderators,” writes Kalev Leetaru, internet entrepreneur and Fellow in Residence of International Values, Communications Technology & the Global Internet at the Institute for the Study of Diplomacy in the Edmund A. Walsh School of Foreign Service at Georgetown University.
While the number of companies entering and operating in the field increases on a daily basis, and the final efficacy of AI as a job replacer remains to be seen, we’ve identified three leading AI companies with products, services and solutions capable of transforming a company’s social media capabilities.
Cortex
Small, Boston-based AI startup Cortex touches more lives on a daily basis than most major advertising firms. Founded in 2015, the company owns and operates a proprietary AI platform that reportedly eliminates the need for a dedicated social media data analyst.
“Cortex learns what makes better marketing content and offers creative direction, social media insights, and competitive benchmarking based on his data analysis.”
Trusted by diverse global brands like Heineken (achieving a 39% increase in engagement with the beverage giant’s Dos Equis property) and band Maroon 5, Cortex uses its algorithmic analysis of social trends to “know exactly what to post, when, how often, and instantly add the most effective photo or video. No more guessing, no more searching. Done in no time at all.” Continue reading
